Categories / Inspiration

If US Presidential Candidates Were Fonts

Marshall Taylor March 31, 2021 · 2 min read

For this post, I wanted to find which fonts best match the 2016 presidential candidates. This list is not comprehensive. Instead, I used the current front runners and researched their defining qualities to match these with the font that best represents them. The pairings don’t reflect their physical characteristics, instead focusing on their personal traits.
I should mention that the pairings highlight the opinion of the media and popular articles/videos on the internet, since that is where the lion’s share of the research was done. I, of course, don’t know any of these candidates personally and tried to reflect only the results of my research and not personal biases.

Hillary Clinton

Font choice: Freight Display Pro Semibold
Hillary Clinton
Hillary’s career guided this pairing; drawing from her start as a lawyer after an extensive education, which has fed into her many years as a dedicated career politician.
Keywords: Lawyer, educated, determined, experienced.

Bernie Sanders

Font choice: Prosto Sans Black
Bernie Sanders
Prosto Sans matched Bernie Sander’s determined and idealist personality. It is an approachable font that is underpinned with clarity and quirkiness.
Keywords: Activist, progressivist, grassroot, non militant

Donald Trump

Font choice:American Chromatic
Donald Trump
American Chromatic seemed to match more than just his personality, but also Trump’s patriotism and political views. He has captured thousands with the idea that political correctness has no place in our society. American Chromatic also fits Trump’s past experiences in entertainment.
Keywords: Businessmen, pompous, funny, personality

Jeb Bush

Font choice: Museo Sans Rounded 700
Jeb Bush
Museo, like the Bush family, is like a repeating work horse. They both carry forward their experiences and lessons, looking to shape their impression on their listeners. Furthermore, they have a familiarity that is easy to return to, but not always the best to return to.
Keywords: family, honest, legacy, experienced, nice

John Kasich

Font choice: Times New Roman Italic
John Kasich
Kasich, like Times New Roman, is qualified, prestigious, well-crafted, and sometimes arrogant. Both could benefit from a vacation.
Keywords: Qualified, by-the-book, blunt-spoken, arrogant

Ted Cruz

Font choice: Ubuntu Light
Ted Cruz
With hard edges and sharp corners, Ubuntu seemed like the ideal match for Ted Cruz, a fiercely conservative, and stubbornly focused individual.
Keywords: Focused, stubborn, intelligent, conservative

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Marshall Taylor

True North Creative is fonts and designs created and cared for by Marshall Taylor. Fun to make and fun to use. Thanks for the support!

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29 Comments
  • It's interesting how the selected Republican candidate photos are goofier than the Democratic. Not to mention the comments. What's a good font for "biased"? 6 years ago
  • ^^ Agreed. 6 years ago
  • You seemed to forget Marco Rubio and Ben Carson. 6 years ago
  • You should count yourself lucky that Trump didn't get comic sans. 6 years ago
  • Hillary's keywords were missing "liar" 6 years ago
  • Darin, it's because they are goofier. 6 years ago
  • ^^ Agreed. 6 years ago
  • Politics aside. You mentioned "fonts", but I'm only seeing a presentation of typefaces. Was there a difference in the glyph collection that was specific to the candidate? 6 years ago
  • Thanks @Darin Clark, feel free to try your own pairings, maybe you can do this with a little less bias. ;) 6 years ago
  • Hey @Rolando Murillo check out this article for clarification: http://www.fastcodesign.com/3028971/whats-the-difference-between-a-font-and-a-typeface 6 years ago
  • Times New Roman is "goofy"? 6 years ago
  • I agree with @Darin Clark. The Republicans photos are much goofier and commentary seem very biased. I was hoping for a fair article. ☹️ 6 years ago
  • Anonymous
    Blessing CM 6 years ago
  • This "unbiased" post is no-doubt as "unbiased" as the mainstream media used to "research" this editorial. "It is easier to fool people, than to convince them they have been fooled." ~ Mark Twain 6 years ago
  • ^^Agreed 6 years ago
  • Hi @Liane Lum @Darin Clark We'd love to have your voice & pairings in the blog. Anyone up for a Republican Candidate Fonts roundup? 6 years ago
  • It's too bad that some of us still can't find the maturity to be politically tolerant even on this great site. Love this post. Thanks! 6 years ago
  • ^^ How very "politically tolerant" of you to post a comment challenging the maturity of a handful of thoughts that clearly differ from your own. Hmm... 6 years ago
  • Sorry Larque you misunderstood me, or rather maybe I wasn't clear enough... 6 years ago
  • thank you for the lol!!!!!!!!!! Loved it! 6 years ago
  • Yeah, where is Rubio? He's the one who's Trump's biggest threat. Agreed @Darin Clark, what is the font for "Biased". Everyone knows Kasich and Jeb Bush are down and out, Rubio and Carson are still in it and they don't get a shout-out? For shame! 6 years ago
  • Great idea! Severely biased though. 6 years ago
  • Hillary definitely deserves Comic Sans! 6 years ago
  • oh my god this post is awesome! Its strange, but I really liked the italic Times New Roman. 6 years ago
  • Donald Trump should be Comic Sans—I'm scared for the world. 6 years ago
  • I thought Trump would be Comic Sans... oh, and I see i am not the only one 6 years ago
  • Totally agree with Simon on being scared for the world. I think that most of these are spot on though, the font you choose for trump was plenty goofy. 6 years ago
  • That's Great! But Trump inspires a uglier type than the used here. 6 years ago
  • For the typographers in the house. http://www.aiga.org/theyre-not-fonts 5 years ago