For online entrepreneurs, an irresistible lead magnet is an essential part of the marketing toolkit. Lead magnets (also called opt-in bribes) are free pieces of downloadable content, such as an ebook, worksheet or report, that are offered to website visitors in exchange for contact information such as an email address. These offers can take many forms and the collection below includes the best lead magnet templates for a wide range of websites.
What Is Lead Magnet Design? An Overview
Before we look at our list of the best lead magnet templates, it’s important to first understand what a lead magnet actually is and how lead magnet design works.
Lead Magnet Definition
A lead magnet is something that businesses use to attract leads (potential customers). Usually, lead magnet ideas take the form of free items or exclusive special offers that people can access simply by signing up for something (like a newsletter) and providing some basic contact info, like their email address.
A good lead magnet example would be a company offering a free trial of service to anyone who signs up for an account and submits their email address. Other lead magnet examples could include vouchers or coupons, like a “10% off your first order” coupon if you create an account on an online store, for instance.
What’s the Purpose of Lead Magnets?
The logic behind great lead magnets is quite simple: businesses want as many leads as possible, because leads can become customers, and customers drive business growth and success.
But leads don’t usually just appear without the brand making any effort. They have to be generated and incentivized into submitting their contact details.
That’s where effective lead magnets come into play. If you can create a lead magnet that gets results, you’ll be able to generate leads with ease, expanding your target audience, building your contact list, and, in time, gaining more and more paying customers in the process.
Plus, most lead magnets are win-win for both the brand and its target audience. The brand gets new people to market (to try to convert them into buyers), and the leads get a nice little freebie, discount, or special offer of some sort.
How Does Lead Magnet Design Work?
Lead magnet design is, in a nutshell, the process of taking a lead magnet idea and bringing it to life.
Executed well, it can help you create the excellent lead magnets you need for efficient and speedy lead generation, and it’s a hugely important process, as weak lead magnets simply won’t get the sorts of results brands need to grow.
Critical components and key tips for effective lead magnet design include:
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Focus on Your People: Think carefully about your target audience, the people you want to be attract to your lead magnets and incentivize enough to submit their contact info. Build a profile of your ideal clients and create a lead magnet just for them.
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Make It Simple: It also makes sense to ensure that your lead magnet ideas are intuitive, quick, and convenient to bring in leads in big numbers and optimize your conversion rate. Make sure your lead magnet landing page or lead capture form is clear, concise, and easy to fill in and submit.
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Be Consistent: Ensure that your lead magnet design ties in with your brand’s usual style and visual identity. It would seem strange, for example, if you offered a free course or other incentive with totally different colors and fonts than you usually use.
Menu, Shopping and Exercise Planner
The Menu, Shopping, and Exercise Planner lead magnet set features three InDesign templates for health, diet, and fitness businesses.
Worksheet Templates for InDesign
This great lead magnet template collection includes templates for goal setting, meal planning, and charting chores for fitness and lifestyle brands. All files come in both A4 and U.S. letter sizes and are fully customizable.
Printable Goal Planner Bundle
Available in two sizes, the Printable Goal Planner Bundle includes professional lead magnet templates for setting short- and long-term goals, project planning, and more. All designs come in six color choices as printable PDF files.
Ebook Template
This 10-page customizable free ebook lead magnet template comes with both Adobe Illustrator and InDesign files. With a clean design suitable for businesses of all kinds, the template includes links to downloadable fonts and a help guide.
Natural EBook & Workbook
The Natural Ebook and Workbook set for e-course creators includes 10 minimal pages for creating a complete ebook. The set comes as a fully editable InDesign file with included PNG color overlays for easy customizing.
E-Course Worksheet Toolkit
The E-Course Worksheet Toolkit includes everything for creating popular lead magnets with an educational angle, like a syllabus or course guide. The toolkit comes with a fully editable 9-page ebook template for Microsoft Word, plus course worksheets and PDF versions of all files.
Boheme InDesign Ebook Template
With a clean, minimal design, the Boheme EBook Template set can be used as an opt-in for businesses of all kinds. The seven-page template is fully editable in InDesign and comes with a link for free downloadable fonts.
Urban Mystic Ebook Design Template
For use as an opt-in for online businesses of all kinds, this ebook template set includes seven pages plus a cover page and is fully editable with Adobe InDesign.
Fitness Bold Ebook Template
The Fitness Bold Ebook Template includes a 12-page ebook lead magnet template for fitness and health businesses and blogs, plus mix-and-match master pages and a calendar template. The InDesign file set includes all font links plus a help guide.
V2 EBook Template
Designed for both PowerPoint and Keynote, the V2 EBook Template is a minimal, customizable ebook design for information-based businesses. The excellent lead magnet template set includes 16 pages with duplicate page layouts, free fonts, and a PDF help guide.
Sacred Geometry InDesign Template
For inspirational businesses and bloggers, the Sacred Geometry Template best lead magnets set includes seven interior pages and a cover page featuring mystical sacred geometry designs. The template is fully editable in Adobe InDesign and comes with links to downloadable free fonts.
Content Upgrade Kit for Apple Pages
For beginning entrepreneurs on a budget, this Content Upgrade Kit includes valuable lead magnet templates for e-books, worksheets, and workbooks, editable in Apple Pages. The kit also comes with post templates for Twitter and Pinterest and a graphics pack, plus a how-to guide.
Opt-In Freebie Templates
The Opt-in Freebie Template set includes InDesign and Canva templates for goal planners, title pages and checklist lead magnet ideas to use primarily in lifestyle businesses. The set also comes with a pre-designed blog post opt-in and sidebar opt-in graphics you can use to create everything from audio lead magnet files to lead magnet landing pages, free resources, and more.
Fitness Ebook InDesign
The perfect lead magnet for those in the sport and fitness space, the Fitness Ebook template is a fully editable 17-page InDesign template for fitness and health entrepreneurs. The template includes pages for meal and workout plans, recipes, grocery lists, and more, and includes sample files in JPEG and PDF formats.
The Clean Workbook Template
With a minimal, versatile design, the Clean Workbook Template includes 8 pages to customize and create templates in Microsoft Word and Apple Pages.
Bonus:Â Lead Magnet Toolkit Bundle
The Lead Magnet Toolkit Bundle includes a variety of premade ebook and worksheet lead magnet templates for bloggers and infopreneurs. The set is fully editable in Canva, InDesign, and Photoshop and allows you to customize your own free templates, create new lead magnet designs, and bring in new leads galore.
Lead magnets help online entrepreneurs build email lists and brand authority. These ready-to-use cheat sheet lead magnet templates have all the tools you need to create the kinds of ebooks, worksheets, and online course materials that readers can’t resist.
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