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Our Free Ebook is Here: The Beginner's Guide to Branding

Laura Busche April 5, 2024 · 3 min read

Why do some brands take a piece of our heart? What is it about their design that makes us feel connected, amused… delighted? Most importantly, how can we create such a brand? We asked the same questions, and gathered dozens of useful tips from top designers to collect their very best advice in this free ebook. Download it now →

What you’ll find inside

We’ve prepared six chapters complete with inspiring examples and handy templates. By the time you’re done reading The Beginner’s Guide to Branding, you’ll know exactly:

1. What is branding

You probably hear the term branding being tossed around a lot. But, what exactly does it mean? This chapter includes insider advice for developing strong branding elements. identitychapter

2. How to figure out an effective name

Struggling to come up with a name for your new product or service? Learn how to brainstorm potential name ideas and choose well with these actionable tips.

3. How to design a strong visual brand identity

One of the most interesting projects that a graphic designer can take on is designing a logo. This chapter helps you understand the difference (and relationship) between a brand, an identity and a logo.

4. How to choose ideal color palettes & typography

Select brand-appropriate color schemes and fonts that help convey your message. Certain hues carry powerful associations that send certain signals to your users. Learn essential color tricks from top designers. colorchapter

5. How to create memorable brand applications

Leave a lasting impression with impactful letterhead, brochures, business cards and other applications. This chapter features dozens of tips to cut down design time and share your story with compelling marketing materials.

6. How to bring in your brand’s voice in design pieces

Ready to go live? Differentiate your brand from competitors with a unique personality. Learn how to incorporate a genuine voice and turn your online presence around in no time. applicationschapter

But wait… there’s more! (9 free resources)

We are also thrilled to share 9 free resources that will help you get started with your brand’s style guide in no time. We’ve included mockup kits, stationery sets, brand manual templates and other exciting assets to speed up your brand development process. All you need to do is share this free ebook with your friends, family & colleagues using the link over at

We hope you enjoy this free ebook and let us know your thoughts below. Ever tried creating your own brand identity? Found something in this guide that you didn’t know before? Comment away!

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Lettering Worksheets
Getting started with hand lettering?
Free lettering worksheets

Download these worksheets and start practicing with simple instructions and tracing exercises.

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About the Author
Laura Busche

Brand strategist. Creating design tools to empower creative entrepreneurs. Author of the Lean Branding book. MA in Design Management from the Savannah College of Art and Design (SCAD).

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