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How to Use Pinterest to Earn Affiliate Income with Creative Market’s Partner Program

Holly McCaig July 6, 2022 · 7 min read

On June 6, 2022, we introduced changes to our Affiliate Partner Program. This article has been updated to reflect those changes.

The idea of making money while you sleep is nothing new. Passive income has been a popular buzzword for the past couple of years. One way to generate such passive income is with affiliate marketing. If you want to earn money but don’t have anything to sell, affiliate income comes into play and can leave you making some pretty decent change each month.

What is Affiliate Marketing

By definition, affiliate marketing is when you earn a commission from a sale by promoting someone else’s product. It’s a great way to earn revenue without having to invest time in developing your own product.

How Does Affiliate Marketing Work?

  • You choose a product that you want to share with your audience. You recommend it to them via your blog, email list, social media, etc.
  • Then, they purchase the product through your unique URL.
  • You receive anything from a percentage of the sale to free products or credits towards something.

It is worth noting that you can also build unique URLs with your affiliate code that don’t take readers directly to a product. Instead, it could take them to a collection of products, a content page, or some other intermediate step in the purchase funnel. The Creative Market Affiliate Program rewards you with a 15% cut of any new customer’s first purchase, and a 5% cut of any returning customer’s purchase made within 30 days of clicking on your referral link.

How I Use Affiliate Marketing

I only share affiliate links on my blog and through email promoting products that I have personally vetted and recommend. I feel like this is the best way to recommend something because I can testify that I believe it helped me and it could help my audience too.

When it comes to promoting links to products from Creative Market, my rules are laxer. I share Creative Market product affiliate links on Pinterest and may have not used the actual product. However, I choose products that my audience on Pinterest would find relevant to them. Consider what you will be promoting and how you want to set rules for yourself.

Follow the Rules

It’s imperative that, if you’re going to implement affiliate links to earn a commission, you properly disclose what you are doing. Disclosures build trust with your audience and it’s the law in the United States. I can only attest to how things work in the United States, and I recommend speaking with a lawyer. I am not a lawyer, and this should not be considered legal advice.

What is a Disclosure?

A disclosure is the fine print. It will give the reader all the information about the product they may be purchasing as well as what you’re gaining from promoting it.

The FTC is a bipartisan federal agency in the United States with a unique dual mission to protect consumers and promote competition. They are basically enforcing that products and services are truthfully represented. The FTC has an updated guide with a list of FAQs regarding advertising and endorsement of products. If you’re in the United States, educate yourself on this before starting affiliate marketing. To be fully compliant, read the FTC’s .COM Disclosures document.

Where to Place Disclosures

Some basic guidelines from the document you should be aware of before you start using affiliate links. Your disclosure must be clear:

  • Place the disclosure as close as possible to the triggering claim.
  • When using hyperlinks, the link should be obvious.
  • Display disclosures before consumers make a decision to buy.
  • Repeat disclosures, as needed, on lengthy websites and in connection with repeated claims. Disclosures may also have to be repeated if consumers have multiple routes through a website.
  • Use plain language and syntax so that consumers understand the disclosures.

Some best practices for how to word affiliate disclosures can be found here on Bloggy Law. With blog posts, you will want to place your disclosure upfront that clearly spells out your affiliation and what you gain from it. When using social media, you can use hashtags like #ad #sponsor, etc. 

Since we’re discussing how to use Pinterest for your Creative Market Partner links, be sure to use words that clearly define that it is an affiliate link like Ad or Sponsored in the beginning of your description. If you are dedicating an entire board on Pinterest to advertising your affiliate links, you should disclose that in the Board description. Indicate here that you get compensation for sharing these links.

Using Pinterest for Affiliate Marketing Earnings

As I mentioned earlier, one method I use for promoting Creative Market affiliate links is my Pinterest account. As your Pinterest account grows and you continue to pin content that is related to your brand, you can rapidly increase your earnings.

How to Be Successful With Pinterest

  • Brand your Pinterest account. Only create and maintain boards that are relevant to your audience. Hide boards and make them secret if they are not something your audience cares about.
  • Join Group Boards to grow your audience and reach more people.
  • Pin consistently throughout the day using an automated scheduling program like BoardBooster* or Tailwind*. I pin about 30-50 times a day. I pin about 1:3 of my content versus someone else’s content

Want to learn more about how I have used Pinterest to drive over 60% of my traffic? I’ve written a post over on my blog that might help you.  

Earn $100 a month easily pinning 10 new products a day from Creative Market. Here’s how I did it:

  • I choose ten products from Creative Market to pin each day.
  • I prefer to look at the latest releases.
  • I do this process Monday-Friday, giving myself a weekend break.
  • I choose products I feel my audience would enjoy, and may have even purchased before.
  • I use Tailwind to schedule my pins to all of the boards that are relevant to that pin and I change the intervals so they spread out each day on the various boards, not to be spammy.
  • I make sure my descriptions have keywords that matter (Pinterest is a search engine, remember!)
  • I use the word, Ad in my Pinterest description to note that this is an affiliate link. Make sure to do your research about affiliate links as they may change. You must disclose properly!
  • I paste my affiliate link from Creative Market in the pin source URL spot.

That’s it! It takes me 10 minutes a day to do this, and it’s the first thing I do each morning before I jump into anything else.

Watch Video Instructions

The first month I tested this experiment and I earned $108 from Creative Market in affiliate partner earnings. The amount of time you spend and how frequently you post and grow your following could have you earning more affiliate income in no time!

Get Started: Join the Creative Market Affiliate Program

Check out our Affiliate Program page to apply and start earning a cut of any new or returning customers you refer to Creative Market. 

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About the Author
Holly McCaig

Hi! I'm Holly McCaig of Holly Pixels - I teach iPad Brush Lettering and make and sell Procreate brushes and other goodies. Want a free brush? Visit me at

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