Research has Determined The Ugliest Color in the World
See that color right below this paragraph? That, my friends, is Pantone 448 C (also known as Opaque Couché), and it has been determined — by research — to be the ugliest color in the world. So how’d this all come to be? Well as it turns out, research agency GfK was tasked by the Australian Government with finding a color that would make people want to quit smoking. Here it is in all its ugly glory:
This color, along with many others, was shown to more than 1,000 smokers to determine which hue turned them off the most. Once the honorable Pantone 448 C was decided upon, the info was passed on to the Australian government, where they will now include the color — along with standard safety warnings — on every package of cigarettes sold. And this idea is gaining some traction, with other countries across the world adopting similar methods.