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The 20 Best (and Worst) Logos of All Time

Kevin Whipps Last updated: April 10, 2024 · 1 min read

Take a moment and think about all of the great logos you’ve seen over the years. FedEx comes to mind with that hidden arrow, Apple is pretty iconic and, of course, we can’t forget McDonald’s (although my waistline would like nothing more). But what are the best logos ever? I mean, out of all of them, ever designed, over the course of mankind – or the last century, give or take. Well that’s what Design Mantic is trying to find out with this infographic.
Now I’m not sure that I agree with all of their choices here, on both sides of the good/bad fence. But either way, they do strike an interesting argument, and one that I’m sure designers all over will be glad to have while sipping on a latte or just doing spit takes in front of their computers. No? Just me?

See a larger version of the infographic here.
via Design Mantic


Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many writing projects in his queue, he’s designing stickers with his wife at Whipps Sticker Co.

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About the Author
Author
Kevin Whipps

Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.

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6 Comments
  • It talks about the Dodge Viper logo, but shows the Dodge Ram logo. Why? 10 years ago
  • Like Dwain - that Dodge logo is the Dodge Ram logo, not the Dodge Viper one. So it makes zero sense with them talking about Daffy Duck. 10 years ago
  • Yeah for s***s and giggles to see possibly what they meant, I searched all three viper logos, turned them upside down and saw no resemblance to daffy duck. Sharon's right, ZERO sense. 10 years ago
  • http://41.media.tumblr.com/tumblr_llr5nq5N5r1qaxg40o1_500.jpg 10 years ago
  • Oh, cute. LOL I really didn't see it. 10 years ago
  • this article is weird, why are you talking about coke with a sherwin williams logo? and why are you showing the old logos of most of the bad ones when you're talking about the new ones? Also, look over your text: thatdidn't is stuck together. awful article 10 years ago