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Travel In Time: Here's What 10 Ecommerce Sites Used to Look Like

By on May 2, 2016 in Inspiration
Travel In Time: Here's What 10 Ecommerce Sites Used to Look Like

Think about how modern the Internet of today is, what with our responsive design and fancy graphics. Back when I first started using the Internet in the mid-90s (I was -2 years old at the time, obviously), things were a lot different. Not only did it take me 20 minutes to download a picture of what I hoped was a new computer and definitely not some weird link that my buddy emailed to me, but the entire web was a weird place. You might not even recognize it today.

Well, thanks to the Internet Archive and some digging by the people at Shopify, now we do. Here are 10 of the sites that were around back in the day, and what they looked like way back then.

Makes you kinda happy that we're at where we are today, right?

Apple — 1997

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Netflix — 2002

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Expedia — 1997

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Best Buy — 1997

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Staples — 1997

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J. Crew — 1996

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Sony — 1996

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Macy's — 1999

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Ashley Madison — 2002

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Toys R Us — 2000

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via Shopify Blog


Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he's not working on one of the many projects in his queue, he's looking for fun and irreverent things online to share with his friends.

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7 Comments

  1. there are people at my company that still want me to use those gradients and drop shadows. I call it the Bad DotCom Design.

  2. Expedia, Macy's, and J. Crew weren't too bad for their time. Also one of the common dilemmas of the Internet Archive is that not all the original style sheets are still linked so you're not really seeing the site as it actually was (which I believe is the case with the J. Crew example above).

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