There is a lot more to the selection of fonts than meets the eye. For example, some fonts are more trustworthy than others. If you want to convey that you are an honest person, stick with Baskerville. If you own a restaurant, you can splash fancy fonts on your menu to give your new chef instant credibility.
Here are ten scientific facts about fonts that should help you in everyday life, or at least give you food for thought.
Fonts Can Make People Trust You

Fact #2: Fancier fonts are associated with more skill in certain professions; in one study, diners who received menus with fancy fonts assumed the chef had more skill. Diners who received menus with simpler fonts did not attribute as much skill to the chef. But…
Fact #3: These study results do not mean fancy is necessarily the best way to go. The same researchers found that when people were given a task, those who got fancy fonts estimated the task would take nearly twice as long.
Bottom line: use fancy fonts wisely!
Dyslexic? Try Helvetica

Debates on Legibility
Fact #5: Serif typefaces are not necessarily easier to read, despite what one stereotype might purport. The fact is that pretty much any mainstream font is legible and easy to read for a huge majority of people. Whether the font is serif or sans-serif seems to be a nonissue.
Twins Separated at Birth?

The Personality of Fonts
Fact #7: The top three fonts to reach people who have stable personalities are Times New Roman, Arial and Cambria; compared with Impact, Rockwell Xbold and Georgia for assertive people, and Gigi, Kristen and Rage Italic for creative types.Fact #8: The same study as the one linked above shows that people attribute personality to fonts, except for Modern Display and Monospaced, which are the font equivalent of wallflowers.
It’s worth your time to experiment with various fonts to see which best matches the personality of your target audience. Even among similar fonts, one may connect noticeably better.
Eco-friendly?

Reading Speed
Fact #10: For optimal reading speed on the web, keep fonts at 10 points and above. Arial, Verdana, Georgia and Times New Roman all do equally well as far as reading speed goes.Use Fonts Wisely
As these facts show, fonts can be your best friend or your worst enemy. Use them wisely, and don’t be afraid to experiment—and to conduct studies!
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