Categories / Inspiration

5 Professional Examples of Animated GIFs in Web Design

Creative Market March 31, 2021 · 4 min read

The animated GIF is an interesting beast. These days, most of us think of it as a file type that’s ideally suited for distributing funny Internet memes. However, there’s recently been a resurgence in the use of animated GIFs in professional web design. Today we’re going to take a quick look at five websites that use animated GIFs in an attractive and interesting way.


Headscape is a digital media company based in the UK that creates simple, elegant designs for a wide range of customers. Its website homepage is a great example of how to use animated GIFs in a subtle, professional manner. The images play a small role in the overall effectiveness of the site, and the use of a GIF on a black-and-white scale conveys the office setting and the idea of design work and collaboration without going over the top. Combined with the monochromatic color scheme and the parallax scrolling, this GIF is quite effective.



Invision does a fantastic job of incorporating professional GIFs into its site. The design of the site is already gorgeous, and adding in a little animation propels it to the next level. The base of the page is a flat design with text floating over a beautiful image. Scroll down a little bit, and you’ll find GIFs of its prototyping tool in action. Viewers get to see the mouse floating over the app and gain a better understanding of how the app works. It’s simple, effective and professional.



Macaw is a professional Web design tool that both designers and developers use. The app’s online documentation is streamlined and simple, with black text on a white background. Scrolling down, you find GIFs of different sections of the design tool in action, so you can experience what it’s like to use the tool.


Giant Ant

Giant Ant is a creative firm with an absolutely stunning website. It uses GIFs in a very discrete way. The home page is made up of one simple photo and delicate text overlays. Below the photo, you see cartoons of basic objects, and when you hover over the cartoons, they come alive as animated GIFs. This is a great way to add some dynamic content to a site without using more complicated techniques or videos.



Tinke is a fitness and wellness tracker that measures heart rate, respiratory rate and other health factors. The site is a beautiful example of how GIFs can be combined with parallax scrolling effects to achieve a stunning result. Scrolling down the site, users get a complete walk-through of the product in live action. Users not only see how the tool works, but they also gain an understanding of how to use it with an iPhone and share information with other users.


Let’s Give Them a Hand

It’s great to see all these high end, professional uses of animated GIFs. These designers didn’t resort to the cliché of showing goofy clips of random celebrities but instead embraced the GIF as a powerful way to enrich their designs. We applaud the effort.

Who Else Has Great GIFs?

GIFs have definitely made a comeback in the design world, and designers are using them for everything from e-commerce to art. They can breathe a lot of life into a website and make it stand out from the competition. Using them on a website can enhance product imagery, improve the overall user experience and add personality and flair to a site with a lot of content.

If you know of a site using animated GIFs in a professional and classy way, leave a link below so we can check it out!

Lettering Worksheets
Getting started with hand lettering?
Free lettering worksheets

Download these worksheets and start practicing with simple instructions and tracing exercises.

Download now!
About the Author
Creative Market

Making beautiful design simple & accessible to all.

View More Posts
Go to My Shop
Related Articles
  • I agree, I started using gifs a lot too as well! On my blog I am currently working on the birds of the header... and it is so easy to create! 8 years ago
  • @Lucie Carpentier that's very cool! You use Photoshop to create the gif or is there better software? 8 years ago
  • 8 years ago
  • So you talk about gif and you don't use it for demo? @Derek Stevenson @Lucie Carpentier After effect is also a great option, for fluid transition and animation. 8 years ago
  • @Lucie Carpentier really well done! [@Francois Bernard Sévigny](user:91417), it was a tricky one. The GIFs we linked to are all pretty large files. On their own, they're fine, but put them all in one blog post and you've got a dang slow page. Another good piece of advice: use with caution! 8 years ago
  • @Derek Stevenson I have only been using Photoshop so far (getting to a hundred and more timeline windows sometimes!) [@Francois Bernard Sévigny](user:91417) Merci Francois for this really good tip, I am going to look into it as I do need to have my gifs quite a bit smoother indeed!!! 8 years ago
  • Anonymous
    Hasn't used animated GIF's since the nineties as they soon became very boring. It is very strange that no one has came up in the 2000's, me included, with the animated GIF's we see around now at the moment. Indeed it makes a webpage slow, but realy who will use more then one or two GIF's at a webpage. Less is more, A smart webdesigner does not turn its website into a Japanese Pachinko hall. 8 years ago
  • I have been seeing so many of these recently, and used in very small amounts I think they are a really nice addition to a pared down page. I've been looking on CM to buy them but couldn't see any, am I searching using the wrong terms? 8 years ago
  • Check out this site which uses subtle GIF animation throughout all the pages. The site is done based on custom illustrations too. 8 years ago
  • Above examples are really awesome let's check it out also. 7 years ago
  • I have been seeing so many of these recently, and used in very small amounts I think they are a really nice addition to a pared down page. I've been looking on CM to buy them but couldn't see any, am I searching using the wrong terms? pls check it out 7 years ago
  • We have mostly stayed away from GIFs . 7 years ago
  • We've messed around with flat design GIFs in the past. We were pretty proud of these: 7 years ago
  • Responsive Webdesign: Example Animation-GIF behave with different widths 7 years ago
  • Great post about Animated Gifs in web design.It really changes the image of Gifs in the future. 3 years ago