8 Web Design Mistakes to Avoid
A website’s presentation is the first thing a visitor sees, and if it’s confusing, painful to look at, or unappealing, it may be the last. A clean, easily navigated, and readable website will keep visitors clicking through content and returning for more. Though designing an effective and attractive site has many subtleties, avoiding these web design mistakes is an easy step in the process.
A visitor to your site should understand the site’s purpose within seconds of arriving. If the homepage is misleading or too confusing, visitors will navigate away to find something else that fits their needs. Clean, simple text on the homepage in a visible, central area will tell visitors what they need to know and how to use the site.
Ads irritate visitors, and they make your site look less professional. Plus, depending on who you use for the ads, competitor ads might be placed on your site. The extra cash isn’t worth losing customers because of annoyance or to a competitor.
It might be tempting to have flashing animations or an army of cute gifs on your page, but avoid the draw. Cluttered design takes away from the content and might annoy visitors enough that they navigate away from your site. The cleaner the website, the easier for a visitor to understand its purpose. Plus, if the page contains too many gigabytes of design content, it will take time to load and might not work at all for people with slow internet connections or who are visiting via their phones or tablets.
Avoid fancy fonts, lots of bolding and underlining, and bad color choices. A traditional font in a dark color on a light background may seem simple, but it works because it’s readable. Remember, many of your visitors already have spent hours staring at the computer screen; you don’t want green text on an orange background to give them a headache. Also avoid using text that’s too small or too large, or text that changes sizes too often or too severely.
Spelling and Grammar Errors
You should proofread everything posted to your site. That means no spelling, grammatical, or punctuation errors. Simple errors can make you look very unprofessional. With smartphones and tablets, posting on the go is easy. But updating too quickly or from a tiny screen may mean autocorrect errors or typographical mistakes sneak their way in. If you need an effective way to update away from home, check out T-Mobile 4g phones so you have the right device for the job.
Pop-ups are annoying, unnecessary, and force visitors to juggle multiple windows and pages rather than simply hitting the back button to return to where they were. Many people keep the pop up blocker feature turned on in their browsers, which means they either have to approve each pop up a site throws at them, or they miss content. Plus, we tend to associate advertisements and dangerous spam with pop ups. Avoid using them at all costs.
Producing new content is important for SEO and to drive traffic, but make sure your content is always relevant to your site. Otherwise, the purpose of your website will become less clear, and you may lose traffic, or attract people who aren’t interested in your site’s actual purpose.
Whether it’s menus within menus, drop down menus, or absolutely no menus at all, avoid making your visitors work to find the content they’re looking for. Navigating your site should be easy and intuitive. You need a single, simple menu with all navigation options obvious. Similarly, don’t shove everything onto the homepage and forego navigation all together. Huge blocks of text and long pages that aren’t scannable will send site visitors running to hit the back button.
Steering clear of these web design mistakes will create a clean, user-friendly experience for your website’s visitors. Making the content obvious, readable, and accessible gives visitors an incentive to return. Plus, they’ll focus on the purpose of your website and not on any design flaws.