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Bad or Rad: Swiffer

Kevin Whipps March 31, 2021 · 1 min read

My wife has a problem with Swiffers. It’s not that they’re bad products, oh no. Her problem is with collecting them. We have at least four of the things floating around the house, and every time she comes home with a new one, she’s claims, “What? I can’t find ours, so I bought a new one!” But the best part about this is that I’m the one who cleans the floors, and I don’t use a Swiffer. Sigh.
Oh, by the way, Swiffer changed their logo. According to the branding/logo gurus at Under Consideration, the logo was done by Chase Design Group.
Here’s the old logo:

… and here’s the new one:

So is this logo change a big deal for you or just a status quo? What do you think? Seriously, I need to know. It will affect my relationship for sure. Your answer could change my marriage.
via Under Consideration


Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many writing projects in his queue, he’s designing stickers with his wife at Whipps Sticker Co.

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About the Author
Author
Kevin Whipps

Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.

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17 Comments
  • I think the new one look great. I call it a mild improvement. 7 years ago
  • Second looking awesome. 7 years ago
  • The second is better 7 years ago
  • Second one is a bit more modern looking. 7 years ago
  • Ehmmm...second is fresh!..like the blue letters style ;)) 7 years ago
  • Swiffer: fast & furious xD hehe or 7 years ago
  • Swiffer: fantastic freshness 7 years ago
  • The second one is an improvement for sure. Would like to see it on the overall packaging. 7 years ago
  • Is the swish in the background needed though? 7 years ago
  • I feel the original is easier to read. Perhaps do away with the variated blue striping in the letters? The dark blue would be easier to read, could incorporate the lighter blues with a highlight or inner gradient. 2nd just feels too complex yet. Headed in the right direction, but a drop shadow? In a logo? ... 7 years ago
  • Second is awesome 7 years ago
  • I'm liking the new logo! 7 years ago
  • Very nice the new logo! Flat + Gradient + Shapes...good job! 7 years ago
  • Anonymous
    Second looking best 6 years ago
  • If you don't use a swiffer what's the logo design has to do with it? LOL Not a super fan of either logo to be honest, but funny... the dot over an "i" in a new logo looks too much like a fried egg... 6 years ago
  • Like the second, except for the "fried egg" :). The whole thing looks like fast cleaning, which is perfect. 6 years ago
  • Very good article and interesting trend. 5 years ago