Marc Schenker
March 31, 2021 · 9 min read
The Tommy Hilfiger Blog
Tommy Hilfiger is known as the quintessential American prep brand, combining smart and classic styles with modernity. Its blog makes clear that these values are obviously reflected. Images dominate on its blog, which is necessary from the standpoint of a clothing retailer. On the blog homepage, with each blog-entry preview, you get to appreciate high-quality and vibrant pictures of its prep style in different environments, occasions and applications.
The HubSpot Blog
This digital-marketing company that specializes in all things inbound has a very highly trafficked blog that aligns with its reputation as a maker of marketing software products. Site visitors who land on its blog homepage immediately notice its distinctive, orange color in the header image of the webpage, and that’s just the start of its on-point branding. Since the company manufactures software products for both marketing and sales, its blog instantly reflects this by dividing its content into two separate, but equally important categories: a marketing and a sales column. Each category is then even more granularly divided into further and further subcategories to give its readers an exceptional amount of highly informative content.
JC Penney’s Penny Pointers
JC Penney’s blog is a blog that relates to everything you could buy for in and around the home. Since JC Penney is a retailer that sells a lot of home goods, it’s the perfect way to stay on brand message when running a retail blog. Featuring a nifty card-based design with a slideshow/carousel display above the fold, Penny Pointers also presents blog entries that offer practical advice for everything you could buy in and around the home. This means tips on buying the perfect mattress, how to correctly clean the dishwasher, and even an in-depth examination of Egyptian cotton.
The Food Network Blog
Anytime you have a reputation for anything, give your site visitors and readers all that they can handle when they visit your blog. In Food Network’s case, people only care about the delicious foods and recipes the channel’s known for, and the blog doesn’t disappoint.
Digital Photography School
Perhaps the most well-known photography blog on the web, Digital Photography School needs to show its readers content that supports its objective of photography education. When you visit its blog, you notice immediately how replete it is with everything the amateur or professional photographer could want or need.
Live Science
This popular science and mystery blog has to draw readers in by showcasing content that immediately makes clear that it’s all about publishing content on science-related topics. The blog succeeds in two ways: with the images it uses and the headlines it promotes. Images-wise, its big, rotating carousel is a vibrant slideshow that features pictures of animals, space and archaeological stories—immediately making clear that its content relates to the natural sciences.
Maersk Stories Blog
Maersk Stories is a unique and odd blog run by this transport and logistics company that’s a global leader in terms of container shipping. Normally, blogs have their own webpage on a site, but Maersk Stories sits right above the fold on the company’s homepage—and readers scroll through stories left and right, much like they would on a sliding carousel or slideshow!
JetBlue’s Out of the Blue Blog
Talk about enormous, visionary and ambitious—all words that describe this blog. It seems like everything’s larger-than-life on Out of the Blue, from the images to the headlines to the blog logo to the social media buttons! The branding of JetBlue’s blog is a destination that has such a great user experience that it’s ultra-inviting, something that the company nailed with flying colors. Its sumptuous images of destinations and it’s easy-to-see navigation menu make the site a true joy to use.
Fandango’s Movie News Blog
Fandango is a popular site that deals in selling movie tickets, so it’s only natural the site would capitalize on its leading ticket-selling stature to also position itself as an authority in all things movie-related, which it does with its blog. Featuring an automatic carousel, card-based design, and large images, the blog does much right from a pure design standpoint. This layout also ensures that the blog is easy to use since it’s very obvious where to click or tap for what specific purpose.
Oh, My Disney Blog
This is the Walt Disney Company’s official blog for all of its entertainment properties. With a lot of white space and a single-column design to focus user attention on its latest blog posts in the center of the webpage, Oh, My Disney does a lot right from a design and usability point of view. Branding-wise, there’s absolutely no mistaking where you are as a site visitor or what the purpose of this blog is as soon as you land. The word “Disney” is literally featured in almost every single blog headline for maximum branding mentions, and many Disney characters appear in almost every feature image in each blog post.
Your Blog Should Be Brand-Centric
All of these stunning examples of successful blog branding show us that blogs are excellent marketing tools and lead-generation machines if done right. They’re done right when they reinforce your business’ or company’s branding in the design and content that they feature. A blog that’s not on-point, branding-wise, can create confusion with your readers, site visitors, leads and even customers. Worse yet, a blog that gets off your brand’s messaging can fail to excite and inspire your existing customers, leading to lost conversions. Take a look at our blog templates to get a strong idea of what to do in your next blog branding project!Products Seen In This Post:

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Marc Schenker
Marc is a copywriter and marketer who runs The Glorious Company, a marketing agency. An expert in business and marketing, he helps businesses and companies of all sizes get the most bang for their ad bucks.
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