are seen as decorative, but some believe that their short projections at the ends of letters actually help reading speed and overall readability. Regardless of where you stand on this, various websites have been using bold serif fonts in their hero sections with awesome results. Here’s a rundown of the 20 best.
1. The Next Rembrandt

Note the large typeface and confident lines that make up this bold serif font, which is Garamond Premier Pro. The white-on-black contrast makes it easy to admire the characters in the hero section of this site.
2. World Chess

A great resource for chess fans all over the globe, this site features bold serif fonts in the hero image. You’re looking at Superior Title font.
3. Femme Fatale Studio

Femme Fatale Studio uses lowercase, bold serif fonts that are subtle, more than anything else. Imposed over the faded background, this Sang_bleuregular font adds a touch of the dramatic.
4. Centurion Magazine

You’ll see bold serif fonts in the rotating carousel of images in the hero section. Centurion Magazine chose to go with Domaine Display Web Semibold, a choice that’s easy to read.
5. 12 Dishes

This site featuring tasty recipes from small-food producers relies on Majesti Bannerbold as its font choice. The serif is both stylish and legible, making it easy to see the site’s unique value proposition.
6. Benjamin Guedj

Benjamin’s site showcases all of his projects, but it also showcases lovely Portrait serif fonts in the middle of the page, where it can’t be missed. The overly large fonts offer a luxurious reading experience.
7. Bonne Marque

This design firm’s homepage features its own name in the header in stylish and thought-provoking lettering. The white Quarto B font stands out effectively against a pitch-black background.
8. Ben Lukas Boysen

Ben Lukas Boysen’s portfolio site boasts a minimalist design scheme, so it’s not unexpected to see the only bold serif font in the title of his About page. Didot LTPro Bold makes for an ultra-simple typeface.
9. Haute Horlogerie

Right in the center of the screen, in the hero section, you’ll see the site’s use of Playfair_displayregular. The font choice is interesting while not damaging readability.
10. SA Studio

This creative studio features bold serif font as part of the faded-out background, which is a unique touch. The Rasmus typeface is legible and provides a sense of majesty to the page.
11. Le Printemps du Polar: La Femme Fatale

There seems to be a burgeoning pattern of bold serifs and “femme fatale†happening here! This site uses all uppercase characters in its Yorker font that gives the page an evocative look and feel.
12. Sassi Holford

Sassi Holford, maker of wedding dresses, has a gorgeous site that shows off not only its dresses in moving animations in the background, but also displays fancy and readable Freight Display Pro font.
13. Vito Salvatore

Interactive art director Vito Salvatore’s site boasts Latin Modern Roman 10 Regular font in the hero section of his portfolio. Each time you scroll down, you see more projects with that bold font choice.
14. Skybrud

Digital agency Skybrud presents bolded serif font at the bottom-left of its homepage, which is a curious choice. The Vogue Paris Regular font nevertheless looks bold and imposing.
15. Dishoom

Dishoom’s plain and stripped-down aesthetics allow its Cheltenham serif font to be the star of the entire homepage. The typeface’s unassuming and quiet presentation matches the minimalism of the site.
16. Wikiwand

This interesting site that updates Wikipedia’s retro look and makes it more modern also features attractive and big Lora font right on top of the site’s moving animations.
17. Palais Coburg

Right in the header, you’ll notice the site’s Excelsior typeface that blesses the homepage with a dignified and classy look. The black-on-white contrast makes for effective reading.
18. Cerveza Austral

This website shows off fine Zebrawood Fill fonts right in the center of the page. The height and distance between the characters in the hero section makes for easy readability and a nice design touch.
19. Typewolf

Typography resource Typewolf sports some very elegant and noticeable bold serif fonts in the header. The use of Domaine Text gives its homepage a clean and professional look.
20. DuJour

Celebrity and lifestyle magazine DuJour’s bold serif fonts in the header are quite striking. The contrast between some of the very fat stems and stresses and the thin serifs is remarkable.
Bold Serifs for Effectiveness
Hero sections are meant to grab a site visitor’s attention as soon as he or she lands on the page. These beautiful and impressive typefaces use bold and serifs strategically to capture that attention immediately and never let it go! What do you think of this selection of the best bold serif fonts on the hero sections of sites all over the web? Which appeal to you the most or the least? Leave a comment, and let everyone know.
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Marc is a copywriter and marketer who runs The Glorious Company, a marketing agency. An expert in business and marketing, he helps businesses and companies of all sizes get the most bang for their ad bucks.
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