Kevin Whipps
March 31, 2021 · 7 min read
Examining the Stats
Now I know from being both a pinner and a fan that the popularity of the pin depends on two things: the quality of the image and whether the pin shows the content in the link accurately. How do I know this? Well if you have a Pinterest business account, as I do for my companies, you can see the stats for your individual pins. For example, this is historically the most popular pin for my business:

Content
Like most things on the web, you have to start with your content. What is it that you want to promote? Is it a blog post? A product? A page on your website? Whatever it is, you need to narrow that down first because it’s your starting point. For the purposes of this piece, let’s use a blog post as an example, and since I’m the one writing this article, we’ll use something I’ve done here on Creative Market. How about … this one. In my estimation, this topic works pretty well because it’s aspirational, just like many pinners’ interests. Plus, we can definitely get some cool photos in here to spice it up. Now we just have to make it shine.Create Your Own or Use a Template
For me, putting a pin on Pinterest is a business decision. I can’t spend all day creating a graphic for every pin, so I have to template it out as best as possible. And so for my business page, I have my own little designs that I work with to try to keep things consistent. Let’s put this into action with that blog post. I need a system that lets me promote my topic quickly and is easy to work with. That’s why I went with the J U N I P E R Social Media Pack right here on Creative Market. It has a variety of different size and scope options that I can work with, and I like the aesthetics of the whole kit as well. Now let’s get to building.Putting it all Together
There are a lot of great options for me to choose from in this kit, but I’m going to begin with one that I think fits the topic. It’s called Blog Posts_4, and although I can edit it in either InDesign or Photoshop (the kit includes INDD, PSD, and PDF files), I’m going to work with Photoshop since it’s where I’m the most comfortable. Here’s what I’ve picked:



Going Bigger
Now here’s the thing: that got me a great basis for my piece, but there are lots of other ways that it could go. For example, if I wanted to make a super long piece — like one that you’d see for an infographic — I could stack some of the images. To shorthand it, let’s just stack a few of the samples.
Now get to it!
And there you have it, just a few options of what you can do to make yourself a stellar Pinterest post. Does it help the wheels to turn on your own projects? I know it has for mine. And with that in mind, I’m off to do some pinning.Products Seen In This Post:

Free Beginner's Guide to Branding
Designing your own brand?
A fun, friendly, FREE guide to build a stellar brand identity.
Download now!About the Author

Kevin Whipps
Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.
View More Posts