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Pantone’s 2017 Color Of The Year Is The Therapy We All Need After 2016

Kevin Whipps Last updated: April 12, 2024 · 2 min read
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Pantone is a big topic around these parts, so when they name their Color of the Year, we take notice (even when it’s two of them). Today Pantone announced their 2017 Color of the Year, and its symbolism comes as a breath of fresh air after a grueling 2016: Greenery Pantone 15-0343. “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment,†said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purposeâ€. At first glance, we realized it looks really… familiar. We just can’t place it. Take a look and tell us what you think: Pantone Color of the Year 2017 artboard-1 That’s it! It’s almost identical to our Creative Market green. Pantone cites new beginnings as the message they hope to send with their honorable selection of 2017’s Color of the Year: “Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.” We’re ready to leave 2016 behind. Bring on the Greenery!

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Kevin Whipps

Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.

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8 Comments
  • Big fan of this. I've used similar tones for my branding for years. Might have to have a little update, again! 9 years ago
  • When I saw this shade announced yesterday, I instantly thought of Creative Market! Almost the exact shade, yes. 9 years ago
  • Granny Smith apple green! So yummy. 9 years ago
  • So beautiful green. So fresh. this is my favorite color. this particular shade. thank you, Pantone! 9 years ago
  • i also had my old brand in exactly that tone - it's green (=good, free, allowed, reassuring, eco, innovative) and light (=psychological colour pallette for bedrooms and peace of mind rooms). perfect also in the creative market tone strategy!!! 9 years ago
  • I was so excited when I read speculations of this color and couldn't help using it already! Much more fun and easier to use than last year's duo! 9 years ago
  • oh every year the day they announce the color is like Christmas to me! Love this shade! 9 years ago
  • Have to say I love it!!! 9 years ago