CONCRETO / Brand Guidelines Template

— ADOBE INDESIGN & CANVA —

Consistent brand presentation can increase revenue by up to 33%.

CONCRETO is a 70-page editorial brand guidelines template built in the spirit of a construction document set — numbered sheets, material call-outs, and a register that reads like an architect's drawing index.

Designed for architecture and interior design studios who want their guidelines to feel as considered and load-bearing as the buildings they design.

Simply add your logo, images, and edit the brand colours and typography — and you're good to go. Print-ready and fully editable.

WHAT'S INCLUDED

• 70 master pages

• 9 fully-developed chapters

• 16:9 widescreen format (1920×1080px)

• Adobe InDesign (.indd + .idml backwards compatibility)

• Canva editable template link

• Structural sheet-register grid system (A-000 → A-600 numbering)

• Real placeholder copy throughout — no Lorem Ipsum

• Sheet-code, crosshair & clearspace motif system

• Delivery-spec and crop-diagram reference sheets

• Free Google Fonts only

9 SECTIONS INCLUDED

• I. WELCOME — Contents, how to use, fonts included, license & credits

• II. FOUNDATIONS — Brand story, positioning, voice & tone, audience

• III. IDENTITY — Primary & dark logo, monogram, clearspace, minimum size, misuse

• IV. COLOR & TYPE — Five-colour material palette, type scale & pairing

• V. MATERIAL PALETTE — Concrete, oak, steel & glass reference sheets, usage hierarchy

• VI. BRAND WORLD — Motif library, pattern & texture rules

• VII. PHOTOGRAPHY DIRECTION — Mood, lighting, framing rules, reference grid

• VIII. TECHNICAL & DELIVERY — File naming, aspect ratio, resolution, crop diagram

• IX. BRAND AT A GLANCE — Logo, colour, type, material & application on one sheet

KEY FEATURES

• ✓ Fully editable — all elements, colours, and fonts

• ✓ Centrally adjustable colour swatches

• ✓ Master pages for streamlined global changes

• ✓ Real, written placeholder copy throughout

• ✓ Free Google Fonts — links included

• ✓ Designed for InDesign and Canva Pro

PERFECT FOR

• Brand designers presenting identity work to architecture & interiors clients

• Boutique studios building their own visual system

• Agencies pitching institutional or high-end residential clients

• Freelancers who want deliverables that feel drafted, not exported

WHAT'S NOT INCLUDED

• Photography shown in preview images (mockup only)

• Logos shown in preview images (sample brand only)

• Adobe InDesign or Canva Pro subscription

• Fonts (free Google Fonts — direct download links provided)

FILE FORMATS

• .indd (Adobe InDesign CC 2020+)

• .idml (backwards compatible to CS4)

• Canva editable template link (.txt / .pdf)

• Help.pdf with full instructions

• Google Fonts

HOW TO USE

Open the .indd file in Adobe InDesign, or click the Canva link to add the template to your account.

Please note:

• Information about licenses: creativemarket.com/licenses

• Important: You are not allowed to resell or distribute the original files in any way!

• Mock-ups and photography shown in previews are for presentation only and NOT included in the purchase.

• Use Adobe InDesign (CC 2020 or later) to edit the .indd/.idml files, or Canva Pro to edit via the template link.

• In the CANVA editor you can change colours, typography, and replace images, but advanced master-page edits require InDesign.

• If you have any questions feel free to contact me.

Thanks ♥♥♥