Categories / Trend Reports
Design Trend Report: Moody Floral
Marc Schenker September 2, 2021 · 14 min read
The History of Moody FloralTo get a grasp of where this design trend came from, we have to go back and examine floral design in earnest. Floral design or floral arrangement is defined as the technique that utilizes flowers and plant materials to produce aesthetic and balanced compositions. The beauty of floral arrangement is that it’s not strictly limited to real-life flora; anything graphic or web design-based or in images qualifies as floral design, too. Believe it or not, evidence of floral design goes back to ancient Egypt, so we know that the broader design trend is at least thousands of years old. By 2500 BCE, it was customary for Egyptians to use flowers in décor and design. For instance, they displayed cut flowers in ornate vases while significantly stylized arrangements were part of everything from burials and processions to everyday table decorations. We know that floral design goes back at least to the Egyptians since there are chiseled stone reliefs as well as illustrated wall paintings that document this. Religion was of great importance to the Egyptians, so it makes sense that flowers were chosen due to their symbolism. The water lily was regarded as sacred to the major goddess Isis; therefore, it was prominently featured in various arrangements. Other flowers and plants also enjoyed high esteem in Egyptian culture, including:
- Poppy-flowered anemone
- Palm trees
Image Credit: Ben LeeThe Romans had a similar taste for floral arrangement, yet the styling was uniquely theirs. Whereas the laurel wreath was a traditional symbol of achievement in the Greek world, given to the winners of their ancient Olympics, the Romans used laurel wreaths to commemorate all-important military victories over their enemies, as well as crowning winning military commanders for their triumphs. Some of the favorite flowers used in arrangements during the Greco-Roman age were:
Image Credit: Brides.comAn evolution of floral design in general, it seems to have entered the public consciousness very recently only. A quick web search indicates that, a couple of years ago, Brides.com started to feature more content that displayed darker and more brooding floral themes as part of the décor they began noticing at weddings and even on cake decoration, thus popularizing the term. Eventually, this design trend started to branch out into additional areas like graphic design, web design, and interiors.
Characteristics of the Moody Floral StyleAs far as design trends go, this one conjures up epic emotional landscapes right from the get go. You can thank its use of cool, somber, and soothing color tones for that, to be sure, but also its nature-based roots, which remind us that we’re all organic, interconnected living things. Also of note is the stimulating juxtaposition here. Normally, when you think of flowers in décor, you think of upbeat emotions like effusive joy. Moody floral throws a big curveball at that expectation, which makes it a charming design trend. Here, we have an aesthetic that shows us the range of emotions and design possibilities you can attain with floral décor. Here are the telltale traits of this trend:
- Neutral colors
- Cooler colors (blues, purples, violets, greens)
- Darker and deeper shades and hues of cooler colors
- Bold patterns
- Striking arrangements
- Melancholy or somber themes
- Contrast in colors and patterns
- Classic, timeless, or even vintage look
- Sumptuous folds and textures (interiors)
- Natural materials (interiors)
- Candlelight (interiors)
Moody Floral in Graphic DesignThe transition of this trend from real-life arrangements to graphics shows the versatility of using flora in design. Here are some stunning examples of this trend in graphic design.
Vintage Floral Clip Art – DutchThe dramatic, black backgrounds for this digital asset underscore the epic vibe of this design trend. This clipart collection is perfect for designers who want a large selection of digital, floral artworks that they can use in any one of their projects. Hand-curated, this set of moody florals is inspired by Dutch-style floral paintings from centuries past. Completely customizable, this set is made for designers who enjoy having full control over how they want to present or apply digital assets. Here are just some ideas of what projects to use these graphics for:
- Logo design
- 32 unique clipart pieces in JPEG and PNG
- 1 huge floral arrangement in JPEG and PNG
- 4 floral arrangements in JPEG and PNG
Flower Power Mega Bundle Vol. 2The Flower Power Mega Bundle Vol. 2 is heavy on value. It’s not called a mega bundle for nothing: It comes with more than 2100 dark-floral designs, including antique and vintage flora and botanical illustrations, watercolors and graphics to sate the moody-floral connoisseur inside of you. Spruce up any design project with these gorgeous, deep shades of lavender, blue, purple, crimson, faded orange, and so many more. Use them on anything from email newsletters and brochures to websites, blogs and invitations. This mega bundle comes with various collections like the Melancholy Floral Graphics Collection, the Ethereal Autumn Floral Banquets Collection, and the Mysterious Floral Graphics Collection, just to name a few.
Vintage Floral Clip Art: RenaissanceMoody floral design meets the Renaissance period in this amazing set. Use this set to come up with your own original composition, taking inspiration from the different floral graphic pieces in this collection. Individually photographed, every element in this set has been adjusted and cleaned up with various textures and filters for a high-quality, finished product. While the collection features a multitude of flowers, the rose is front and center, shown at different stages of growth for a truly interesting effect. For the ultimate in high drama, position each graphic against a dark background. Overall, the number of projects for which you can use these graphics is almost endless, including:
- Logo design
- Wall art
- Websites and blogs
Black Orchid Floral IllustrationsA beautiful set of highly detailed arrangements and illustrations, Black Orchid works with a number of eye-catching visual themes and concepts, such as midnight blossoms, forest myths, graceful flowers, and nocturnal beauty. This digital asset is an amalgam of floral richness and moody fantasy to create a mystic, but modern, vibe. The illustrations come in single files to better enable designers with total control for their unique projects. There are also premade arrangements in the package, which are great for stationery, wedding invitations, and even high-end branding purposes. Overall, this set gives you:
- 25 high-quality illustrations
- 15 exquisite wreaths and arrangements
- 5 bonus watercolor crystals
- 5 PNG and vector seamless patterns
Moody Floral in Web DesignFrom its origins in the ancient world with something as simple as cut flowers in opulent vases, floral design has found a new home in the 21st century: The Internet. Here are some examples from the web.
Image Credit: Pash & DapperThe end result is a walkthrough that doesn’t just offer actionable information for anyone who wants to experiment with their own camera, but also a neat series of high-quality, moody-floral pictures, arranged in a single-column format for easy organization and reading.
Image Credit: Kaespo CreativeFor helpful, extra information, details on the moody-floral thumbnail’s color palettes are also provided.
Image Credit: Garden Lovers’ ClubIncluded in their roundup is a slew of great pictures of different varieties of flowers and plant life—that would be right at home in any floral mosaic.
Moody Floral in Interior DesignIf you’d like to add this trend into your home, here are some actionable tips to do that.
CarpetingThe fastest way to make your home pop with this moody theme is by decking out the most surface area with dark florals, and that means your carpets. The carpet you choose to literally lay the foundation for this trend should exude deep hues, such as a dark raspberry or a combination of black and a deep blue.
Image Credit: CB2While black in carpets works with this design scheme because it’s a neutral color (which goes with everything), think farther than this. Look for carpeting that has other neutral colors—like white or shades of white, for a lighter appearance. This’ll make the darker colors of moody florals pop even more due to the greater contrast.
WallpaperWe’ve addressed the floors; now, we move to the walls with moody wallpaper. Transforming one, entire wall of your room into a flower mural with the right wallpaper can create quite the conversation piece.
Image Credit: Ideal HomePick wallpaper that gives people the unexpected, even for this trend. Whereas darker hues and tones are commonplace, go with something surprising, like slightly warmer shades of orange, red or yellow. The design will still be moody, but contain enough lighter elements to noticeably contrast with other moody-floral elements that you have in your home, creating something unforgettable.
BedroomsWhat bedroom décor usually sets the tone in this room? Your bedding, of course. When you enter a bedroom, your eye is always first drawn to the bed, so be choosy about the bedsheets and comforters you select. Luckily, moody tones work well in bedrooms because of their cozy and relaxing connotations.
Image Credit: DigsDigsStellar choices for bedding to align with moody floral’s colors include cobalt blue for its darker tones and deep red. Keep in mind, too, that grounded colors (neutrals like blacks and even browns) help to make darker florals stand out. That’s why there should be a lot of color contrast in your bedding as well.
Dark, Mystical & UnexpectedMoody florals may be something of a misnomer because there’s nothing disturbing about this captivating design trend. On the contrary, gazing at floral arrangements, pictures, illustrations, graphic designs, and wallpapers that feature this trend is epic and evocative. You definitely get the impression of something magical and mystical happening all around you. This trend’s heavy reliance on darker, cool colors is what really gives it its uniqueness. Together with just the right amount of contrast in the form of neutrals and textures, this style leaves an indelible impression.
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