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Where Should You Place Your Logo on Your Homepage? Science Gives the Answer

By on Oct 21, 2016 in Design Trends
Where Should You Place Your Logo on Your Homepage? Science Gives the Answer

Ever wondered how designers decide (if they spend time thinking about it at all) on placement of a brand’s logo on the homepage of a website? The logo usually serves as a way to help you find yourself back to the homepage in an instant, no matter on what webpage of the site you find yourself after some navigation.

You’ve probably seen the logo in three places on a page: on the left, in the center, and on the right (which would be really unorthodox).

Today, I’m going to focus on left-aligned logos versus centered logos and how this seemingly “small” change in placement can have a massive impact on the site’s user experience.

Left-aligned or Centered—What Does the Research Say?

If we just go by perception, you’ll probably find an equal number of people who believe a logo on the left side of a page is just as helpful to UX as one in the center. That’s why we’re going to settle this once and for all by turning to the research.

For an answer on this, we turn to UX and design experts at the Nielsen Norman Group. In a recent study, they concluded without a shadow of a doubt that centered logos hurt site navigation. Not that they impede navigation a bit…or suggest to designers that they should reconsider logo placement…but that they all-out degraded usability and navigation!

The study author recommends that all logos on a site should lean left.

This may come as a surprise to some, as placing anything in the center of a page—you’d think, anyway—would make it easier to see. After all, it’s right there, in the middle, staring you in the face.

However, consider two, contrary reasons:

1) We consistently read from left to right (at least in the west and parts of Asia)

2) Traditionally, logos have always been positioned on the left-hand side of pages

Taking these into consideration, it’s no surprise that the study found that participants had much less success getting back to the homepage in just one click if the logo was in the center of a page.

What This Means for Design

Designers should be placing logos on the left-hand side of a page. This goes for all pages. If you don’t, users will have serious problems getting back to the homepage and essentially finding their way back to the starting point of the site.

That makes for horrendous UX. The rule of thumb in web design is to always design with the user’s sensibilities in mind before anything else, so even something as seemingly insignificant as a logo can have serious repercussions on how the design of a site impacts usability.

And when users have a hard time finding their way around a site, bad things usually happen, such as:

  • Users getting frustrated
  • Users leaving your site
  • Your site suffering a higher bounce rate
  • Worse SEO rankings

So remember to design with a left-aligned logo, and your site’s design will provide much better UX, which results in more conversions and revenue, too.

Examples of Sites That Do It Right With Left-Aligned Logos

Now that I’ve talked about the absolute importance of left-leaning logos, we can’t be remiss and fail to spotlight sites that do it right. In no particular order, here are sites that nail it when it comes to correct logo placement:

  • Toys R Us – This famous retailer of toys features a logo that’s very much left of center on the homepage and other pages.


  • Facebook – Everyone’s favorite social network positions its own logo clearly to the left of the midway point on its homepage.


  • Infiniti – Nissan’s luxury vehicle division places its logo way to the very left of the page, in a very striking fashion.


  • Walmart – Retail giant Walmart’s logo is comfortably placed on the left-hand side of the homepage.


  • Verizon Wireless – Telecom company Verizon Wireless also features its logo to the left of center on its homepage.


Buy Logo Bundles on Creative Market

Our Creative Market marketplace is home to many talented designers who sell all kinds of logo bundles, fonts, templates and more. If this UX study’s discovery that logos work best on the left side of a page has inspired you at all, you may want to browse our selections.

In the meantime, check out these talented designers and their logo products:

  • Design District – A great shop that sells everything from logo bundles and kits to vintage logos and branding mockups.
  • LogoLabs – This fine shop sells individual logos that you can use for your own branding, as well as logo textures. A complete logo shop.
  • AgataCreate – Agata features numerous logos, logo mockups, and typography logos in her fine shop.
  • TSV Creative – This shop features a medley of logo designs along with various scripts and illustrations.
  • Zeppelin Graphics – Featuring logo creation kits and logo bundles galore, Zeppelin Graphics is a fine shop.

Products Seen In This Post:

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  1. JensPeter

    This is wrong. Not science. Not even close. I can show just as many sites with centred logos - none of those here or what I can find showing something different makes any proof.
    Who say there is only two options: left or centred?
    How about placing it to the right side? Not even mentioned.
    Or how about integrate the logo in the way the site is build, so it is not colliding with the menu in any way?
    That Nielsen say a centred logo hurts navigation just show they don't look into how menus are placed today. In some sites I am sure it can hurt navigation, but do that make any proof?
    Sorry. This not useful.

  2. digitalmacgyver

    I find this interesting, however Nielsen research on this did not consider Intranets, Extranets, or other mediums of delivery. In addition it was more speculation then fact based as they really never clarified if this was a real effect, or just the fact it was what people were accustomed.

    The study also only used 50 users, and we have no idea of there persona's or demographics. So quoting this as fact is a pretty big leap, not knowing if the folks are your customer base.

    The research seems limited to more global brands who are trying to keep to the classical way of web design. I have found that yes keeping to traditional placement is easier for the user, however this does not take into consideration mobile, tablet, installments, or many other ways we are now engaging consumers. Marc, thanks for the points, and pointing out where you got your research.

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