Categories / Inspiration

What's With All The Sans-Serif Logos?

Kevin Whipps March 31, 2021 · 1 min read

Just last week, Google updated their logo. Did it go well? Kinda, but one thing that should be pointed out is that with the change came a new style: sans-serif.
What’s going on with that? Why are so many companies using sans-serif logos anyway? Turns out that we weren’t the only ones to wonder just that. Mashable recently worked up a whole post on what other company’s logos would look like if they ditched the serifs for something a bit more sleek. The results? Check them out:








via Mashable


Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many projects in his queue, he’s looking for fun and irreverent things online to share with his friends.

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Kevin Whipps

Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.

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2 Comments
  • Looks like serif gives some kind of authority to logo 6 years ago
  • I suppose the thought is that san-serif is more contemporary. Serif fonts (almost) always look more classic and formal. San-serif is just plain more fun. 6 years ago