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Guns N’ Roses: Darker and Blacker
You may be a bit surprised to see Guns N’ Roses’ official Instagram account here. After all, they’re a metal band that reached its heyday in the late 80s and early 90s!
Martha Stewart – Lighter and Brighter
On the other side of the spectrum, we have the domestic goddess of all things home and the household, Martha Stewart. If the Guns N’ Roses feed was darker, then hers is downright sunshiny.
Cirque du Soleil: Cool Colors
Cirque du Soleil’s feed is truly a sight to behold, and I don’t just mean due to the images of circus performers doing all sorts of insanely athletic activities. I’m talking about the feed’s strategic and intentional use of cooler colors to create a soothing and relaxing experience when perusing its feed.
Lacoste: White Space for Everyone
This vaunted and long-standing French maker of prep clothing utilizes white space very effectively on its feed to showcase its classic, crisp, and neat clothing to great effect.
Whole Foods: Very Vibrant
Whole Foods’ feed is best described by one word: vibrancy. That’s because all the shots of delicious, organic and nutritious food on its feed are bursting with unbelievable colors and richness.
Bobby Flay: Crema
The Food Network’s Iron Chef seems to be fond of using certain filters for his Instagram feed, especially the Crema filter. It’s especially popular for shots of food and gives food photography a certain vintage look that ends up desaturating the images.
Lauren Conrad: Hazy & Warm
We all remember Lauren Conrad from way back when she was on Laguna Beach: The Real Orange County and The Hills. Since then, she’s become a really wealthy and successful entrepreneur selling fashion lines and becoming a published author.
Alex Stead’s Nikon Photography: Reflection
Think Alex’s feed is simply all about nature and outdoor photography? Nope, think again. In fact, look closer, and you’ll quickly see that a lot of images in his eye-catching outdoor photographs use reflection. This theme is repeated quite frequently among his images.
Conde Nast Traveller: Piercing Shades
If this feed doesn’t instantly make you want to drop whatever you’re doing and go on vacation, you’re working too hard. Conde Nast’s feed is best described as piercing, in the sense that it features image after image of piercing shades of the water and sky, perfect for destination photos.
BMW: Curves
BMW’s feed has an abundance of curves as its big design theme. Whether it’s the smooth angles of its cars, the shape of the steering wheel, or even just the road on which its vehicles drive, curves are well-represented in this feed.
Pantone: Clean and Crisp
We all know Pantone as the global standard for color communication. Its feed is incredibly clean in its presentation as well as the individual images in every post.
Turner Classic Movies: Black and White
This specialty cable channel’s forte is showing timeless, black-and-white movies. If you’ve ever watched the channel, you know that it specializes in showing fares like Waterloo Bridge and Gone With the Wind.
American Standard: Beautiful Minimalism
This Colombian maker of bathroom fixtures such as sinks espouses a glorious minimalism on its feed. Every image is meant to highlight the specific product on display, which is why most pictures usually feature a toilet bowl or sink and only a solid-colored background.
Fox News Channel: Quotes Galore
Cable news channel Fox News broadcasts a lot of debates, interviews and commentary, so it features the comments of many newsmakers 24/7. So what does FNC do to add a funky and unique design to its Instagram posts? It features many quotes from various newsmakers it brings on its channel.
Polaroid: Cards Dominate
Polaroid is known for instant snaps and its longevity in the camera business. Every time you take a picture with a Polaroid, out pops a photograph very quickly.
Happily Grey: It’s All About the Gray
Happily Grey is Mary Seng’s fashion line. This feed is immediately noteworthy for its reduced saturation. With less color in each of her Instagram posts, the grays become way more noticeable, thereby also tying in nicely with the name of her Instagram account.
I Have This Thing With Floors: Amazing Patterns
How’s this feed for a crazily unique Instagram experience? Aptly named, it features an obsession with aerial photography of floors of all kinds—which showcases an unending series of visually stunning patterns in each post, almost like a collection of mosaics.
Architectural Digest: Strong and Defined Lines
It’s probably not that surprising that this feed specializes in architectural images, but the common bond is bold and makes for an instant impression. Whether it’s exterior or interior shots of homes and structures, this feed specializes in showing off strong, bold lines.
Levi’s Vintage Clothing: Old-School Wins
Levi’s Vintage Clothing feed is a celebration of everything vintage, not just in how the shots are taken, but especially to showcase vintage fashions, environments, and styles. Peruse the feed, and you’ll quickly be greeted by clothing such as ripped work jeans, 70s-inspired jackets, tassels and prints, and T-shirts.
Marianna Hewitt: Lots of Portraits and Flatlays
Former TV presenter and now lifestyle bloggers Mariana Hewitt exemplifies a two-pronged approach to an Instagram theme. Look closely, and you’ll see her feed full of flatlay images (read: images shot from above and typically displayed on a flat surface as a background) and portraits of her.
Get Yourself Noticed
Themes are the surefire way to make your Instagram feed immediately stand out from the millions and millions of accounts on this social platform. The great thing about them is how versatile you can be with them. Use colors, photography techniques, design, and special overall touches to take your Instagram feed to another level beyond the ordinary. With so many possibilities in the way of theming, how you make your feed look and therefore how you brand yourself is really only limited by your own creativity. So take some extra time to decide how exactly you want your feed to look and what you want it to say about you. While you’re at it, take some further inspiration from our large selection of Instagram-related products.Products Seen In This Post:

Download this kit to quickly export Instagram shots that match your brand's visual style. PSD and AI files are included, as well as a moodboard to display your brand's assets.
Download it now
Marc is a copywriter and marketer who runs The Glorious Company, a marketing agency. An expert in business and marketing, he helps businesses and companies of all sizes get the most bang for their ad bucks.
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